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With input from the client, we recast the text, removing unnecessary information and making the updated text informative and appealing to veterans.
The creation of video graphics helped clarify KU’s mission and the chancellor’s message.
An attractive, double-sided document (juniors on one side, seniors on the other), easy-to-read and understand resources and deadlines, and a design that absolutely screams “Rock Chalk!”
The client expressed satisfaction with the range of materials in the campaign.
The new program format was crisp and handsome, highlighted by a bold graphic treatment of quotes on the cover and dividing segments of the program. The client was very pleased with the internal revamping of several pieces of the package and thrilled with the program.

The year after the site launched (which coincided with our print and email campaigns), OUTCOMES applications for admission to KU increased 6%. The admissions website also received a regional CASE Gold award for best website.



KU Today
Internationally recognized programs
Millions in grants and contracts for research
Generous financial support for students
Research projects that stretch to Antarctica, Greenland, and numerous points in between
Birthplace and home of Treatise on Invertebrate Paleontology
A thriving field program that sends undergraduate and graduate students throughout the world
Industry recruiters who visit annually to hire KU Geology's graduating students