2. Plan: What are we going to do?
It’s time to look at the big picture. We’ll assess how this project dovetails with our mission and how it fits into the overall objectives for your division and KU as a whole. Collectively, we’ll develop a plan that meets your objectives and results in long-term success. We’ll also prepare for the creative process that will allow you to participate from concept development through final implementation and evaluation.
To start, you’ll talk. We’ll listen. We need to familiarize ourselves with your division, audiences, and objectives.
We’ll pull together a MarComm team to meet your needs and work with you throughout your project. We’ll put together a proposal that includes the following:
- Measurable objectives
- Target audience
- Preliminary key messages/calls to action
- Preliminary/baseline tactics/tactical ideas
- Time line
We’ll review the plan with you, refine it as needed, and complete this phase with agreement on what we’re trying to accomplish, a time line for completion, and the budget.
Your role: Help us get to know your needs, wants, audience, time line, and budget. Review and help us refine the details of the proposed plan. Approve the final version of the plan.
MarComm’s role: Ask good questions to learn more about you. Listen. Develop and present our best recommendations for your plan. Work with you to review and refine the plan into a final version.
Outcome: Signed statement (by you and us) reflecting shared agreement on our plan of action.